You Only Live Once.

YOLO, Ltd., founded in Denver, Colorado, established a partnership with Consorcio Licorero Nacional S.A. of Panama City, Panama. It is a unique pairing that benefits rum aficionados searching for the ultimate rum experience.
YOLO Rums are made from rare strains of sugar cane found only in small areas of Central America and the Caribbean. A specially prepared sugar cane juice is fermented and distilled through a complex, five-stage series of operations. Then Francisco “Don Pancho” Fernandez works his magic. He dictates how and for how long the rum will be stored before he decides which blends he will craft into either light or dark liquors. Under his watchful care, the aging of the rums in charred barrels takes care of the rest. And, finally, YOLO is born.

While on travel to Guatemala Yolo Rum owner, Phil Guerin, a whiskey drinker, found himself to be the lone whiskey drinker at the bar, where everyone else drank rum. They questioned why Phil was drinking whiskey and encouraged him to try their rum. Phil was very impressed with the rich flavor of the rum. He had never had a rum like it in the United States. With a marketing and retail background, Phil thought that the rum was incredible and wanted to introduce great tasting rum like that to the United States. So, Phil and his wife Jessica embarked on a mission to create a quality rum brand. With Jessica’s connections in the corporate world, she was able to introduce Phil to the legendary Cuban Born master distiller Francisco “Don Pancho” Fernandez. Don Pancho is known as “The Minister of Rum” in Cuba and went on to modernize and revolutionize the industry while working for notable distilleries.